Nilkamal has
tied up with ICICI Bank and HDFC bank for customers to avail themselves of
personal loans to buy the products on offer. @home aims to be a one-stop shop
for everything, barring the bathroom, in the house.
It has
employed 600 people in its retail venture, an average of 30 to a store. And it
has already implemented SAP, which most retailers haven’t yet done.
@home meets
customers’ needs on three levels: they want readymade furniture, without the
hassle of going to a carpenter; they want functional, sturdy stuff; they want
aesthetics. Nilkamal has very smartly offered a wide range and conveniently
located it in malls with good branding and service. Nilkamal already has
consumers’ trust (for its plastic furniture) and there is thirst among them for
better home solutions, so trust and thirst will make a good combination.
About five
years ago, Nilkamal had initiated a move in this direction – it tied up with
its distributors to set up 300-400 sq. ft. exclusive outlets called Home Ideas
to showcase its range of plastic furniture. There are 24 such outlets but the
company plans to expand. There are 800 main distributors for Nilkamal’s
furniture, which is in turn distributed to more than 15,000 outlets.
However, for
now, Nilkamal is determined to be at home wherever it sets up shop.
Nilkamal is
one of the famous and trusted brands in India and also is the largest producer
and processor of plastics in Asia. So it is needless to say about the quality
of their work and their products. They manufacture different style of chairs
and other plastic products which are used in India. They have their units
spread across the country. So Nilkamal have also got into the online business
portal selling their chairs online thereby making an expansion in their
business and making it huge there.
Online
business is something which is growing at a pace beyond expectation. The online
sale has seen increased market and so many companies are trying to make their
products available online. So buying Nilkamal plastic chairs online has become
very simple that today they are made available throughout the country. With
just a click of a button you can buy
nilkamal chairs indiaonline. In the online platform you also can get to see
a lot more variety of chairs than what you can actually see in a physical
store. You can buy nilkamal chairs indiaonlinethrough debit and credit cards and also there is cash on delivery option which
makes things easier and comfortable for the customers as the payment can be
made once the customer receives his product.
So buy nilkamal chairs indiaonline,
opt for online service and order your favourite Nilkamal chairs now.
Contrast to the present rapid developments in information and technology, Indian wooden furniture still maintains its traditional way of using simple tools and processes in its production. Because of this, there is still much ethnic flavour to be found in the furniture. for more Indian furnitures
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